Stena Line

Stena Line


Stena Line achieved record-high revenue in 2019. ”We have a business model that ensures stability and makes us competitive in terms of both passengers and freight,” says Managing Director Niclas Mårtensson. The most important events during the year included the delivery of a RoPax ferry that sets a new standard for the industry.


Stena Line is one of the world’s leading ferry companies, with 38 vessels serving 20 routes between ten countries in northern Europe. Stena Line also owns five ports and controls a further ten. The company is an important part of the European logistics network, offering freight solutions that combine rail, road and marine transport. With its extensive passenger services, Stena Line also plays an important role for tourism in Europe. Every year, Stena Line carries close to 7.5 million passengers, 1.7 million cars and 2.1 million cargo units. The goal is to increase value for customers by offering affordable and flexible ferry transport.


Vessels of the future

In 2019, Stena Line’s revenue increased by 3.6 per cent to SEK 14.3 billion.



”We’ve found a good balance between transport of passengers and freight, which is unique to the industry and gives us a strong competitive advantage. We’ve also enhanced efficiency and improved our optimised utilisation of the fleet, together with pricing of our services. We will continue to benefit from this going forward,” says Niclas Mårtensson. ”But we and our customers can also see dark clouds coming, such as the effects of Brexit, which are continuing,” he says.


The most important events during the year included the delivery of a RoPax ferry, which Niclas Mårtensson describes as the next-generation vessel. Stena Estrid, which in January 2020 was put into service in the Irish Sea, was built at the CMI Jinling Weihai yard in China, and is part of an order totalling five vessels.


”We’re incredibly proud of these vessels, which represent the next generation of energy-efficient and flexible RoPax ferries,” says Niclas Mårtensson.


The ferries represent a billion SEK investment and demonstrate the strategic importance of the Irish Sea activities for Stena Line. In 2020, Stena Line is also strengthening its total capacity with the conversion of two existing vessels, which are being divided in the middle and extended.

Technology and Digitalisation

 A key aspect of Stena Line’s ongoing efforts to increase the efficiency of its operations is the use of new technology such as AI and machine learning. The goal is to be ”the world’s first cognitive ferry company” and also the leading ferry company within sustainability. In recent years,more than 320 different projects to reduce fuel consumption have taken place. The projects include the hybrid electric operation of Stena Jutlandica, which operates between Göteborg and Frederikshavn.



”We’ve succeeded in manoeuvring the vessel in port with battery operation and are now looking at phase two, with the aim of running inshore on battery within a few years.”


Another example is mixing fuel with methanol, which is, for example, the case for Stena Germanica. Stena Line is working to increase the ratio of female officers and managers in the company.


”It facilitates the interconnection of every area of our activities – from ports to booking systems, pricing and operations – so that we can optimise our activities at any moment and in every situation,” he says.


Share of Total income




Income, MSEK


MSEK capital employed


RoPax ferries


RoRo ferries